Golf courses are more manicured and greens better than ever before in the history of golf. In other words, generally speaking golf courses are more receptive and setup to help your game.Golf clubs have improved remarkably in the last thirty years and they really are capable of hitting the ball with more forgiveness and distance.Golf balls come in all types to suit the individual golfers game whether you need more spin or more distance, golf ball technology has also gone through the roof in improvements. In fact Equipment in general got so good that the R & A and USGA decided to put the brakes on and stop manufacturers from making distance improvements.With modern high speed video cameras and incredible swing analysis software coaches have more tools now to inspect your swing mechanics with a fine tooth comb and show it to you in the smallest detail.There are more golf training aids available now than ever before and while a lot of them are pretty much rubbish there are some that are truly great innovations to help improve golf instruction.Modern Sport Psychology has also improved by leaps and bounds and we now have tools (or methods if you prefer) to make real positive leaps in thinking improvement and quickly. In fact some things (destructive thought patterns and beliefs) for which there was no quick intervention for years ago are now commonly eradicated in under an hour!So let us recap.Golf courses are more manicured and greens are generally in better condition.Golf clubs are far better, hitting it further and straighter.Golf balls go longer and straighter and there is a ball for all swings.Modern video and computer systems allow amazing swing analysis.More new and innovative training aids exist now.Sport Psychology has improved massively.Yet handicaps have remained pretty much unchanged for decades!Now if there is one thing I know it is this. If you keep getting the same results and you are happy with them, then keep doing the same thing. If you keep getting the same results and you are not happy about them, you better change what you are doing!Conventional coaching and thinking just is not working for the average golfer. Armed with better equipment and better coaching methods and tools they continue to get the same results that were achieved before all the advances. Could you argue that if everything has improved but handicaps are the same that in actual fact coaching has gone backwards? Is Coaching and what it is fixated on, worse now than it was thirty years ago? Well that is one possible answer.Perhaps the more we talk about improved equipment hitting it straighter and further and improved swing analysis, the more we are focussed on equipment and swing mechanics and not the true performer in golf. Your mind and the way it thinks and controls your game.Do you need to buy the latest driver so you can hit it further and straighter and play better golf? And then when you do buy it and your scores remain the same, it must be your swing so have some lessons on the mechanics, which for the vast number of golfers is a complete waste of time and money.Let me ask you a question or two.If the true way to play great golf is to get your mental game in good shape and to get really good at the short game, particularly chipping and putting which only requires one purchase of the necessary putter and wedges, how much money would you spend a year? Probably very little.If playing great golf requires a good short game and mental ability and most golfers decided to do this, how badly do you think the sales of clubs by the major marketing brands would be hit? Massively. They want you constantly buying the latest kit and spending fortunes on equipment that for the most part will do absolutely nothing for your game.Who do you think controls the golfing beliefs of virtually all golfers who are bombarded by billions of dollars worth of advertising all saying the same thing? Buy more gear that hits it further and straighter. Do they advise you to work with a qualified club maker, get the right kit in the first place and then just get really good at the short game and Mental Game of golf? No of course they don’t because they would go bust if you did that!What do you think the best players in the world have learnt to do? They have learnt that for ANYONE to play their best golf, regardless of handicap, you need to have properly fitted golf clubs and get a really good short game and work on your mental training. And by the way when I say properly fitted golf clubs I do not mean some local pro who is a certified custom fit centre for a big brand name either. I mean properly fitted by a qualified club maker.If you think that you are not good enough to have a club maker build you a set of clubs then think again. The worse you are at golf the more important it is to have clubs that will work with you and help you. If you are not good enough to hit certain clubs properly then a good club maker will be honest with you and only build you clubs that you are ready to use.Have some lessons on chipping and putting with a professional you like and get on with. Then practice the heck out of your short game and get really good at it. You don’t need to have all the fancy latest equipment either. Chipping and putting is more about feel and mental processes than anything else but get your wedges and putter made for you in the first place.Read books on the mental game or buy and listen to audio if that is more convenient and you are not a big reader. Have some lessons from a sport psychologist if you are really serious about fast progress and improvement but you can effectively learn Mental Game of Golf on your own using books and audio for very low cost.I know that when you have a long hard think about how bad the industry is at being honest with amateurs, that you will no longer be a victim of mass marketing programming to trap the amateur public into the never ending cycle of buying new equipment, looking for the mysterious magic club off the shelf.Break out, free yourself and learn The true way of golf.